“Neoliberalism is everywhere and nowhere; its custodians are largely invisible.”
For those of us who were around at the time, Vance Packard’s 1957 block-buster ‘The Hidden Persuaders’ seemed a chilling sequel to Orwell’s pre-war, but more seemingly surreal, ‘Nineteen Eighty Four’.
Packard’s ‘hidden persuaders’, however, already had visible and tangible substance by 1957, even though in that apparently least-threatening of familiar environments – the shop and the supermarket. For Packard was announcing the arrival of the professional psychologist and motivational researcher in the basic hum-drumming of our daily lives; flanked by the now-familiar cohorts of smooth-talking advertising and marketing devotees, evangelising this break-through in the divination of consumer wants and desires. Continue Reading »